Selling a home is about more than just sticking a “For Sale” sign in the yard. In Puerto Rico’s unique real estate market, buyers are discerning, competition can be fierce, and first impressions matter more than ever.
At Puerto Rico Real Estate, PSC, we’ve seen it all—homes that should have sold quickly but sat on the market due to avoidable mistakes. If you're planning to sell your home, knowing what not to do is just as important as knowing what to do.
Here are the top 7 mistakes homeowners make when selling their property in Puerto Rico—and how we help you avoid them.
One of the biggest mistakes sellers make is pricing their property based on emotion or unrealistic expectations instead of market data. Overpricing can:
Reduce buyer interest
Cause your home to sit on the market too long
Lead to price drops later, signaling desperation
How we help:
At Puerto Rico Real Estate, PSC, we use local market data and a Comparative Market Analysis (CMA) to price your home accurately and competitively from day one.
In the digital age, your first showing is online. Listings with poor-quality photos—or none—are often skipped over entirely. Blurry, dark, or cluttered images can turn buyers off instantly.
How we help:
We provide professional photography, drone footage, and video tours to showcase your home in the best light. Our media strategy makes your property stand out on MLS, Facebook, YouTube, and more.
Buyers want to envision themselves living in your home—not looking at your personal items, clutter, or mismatched furniture. Homes that are messy or outdated can appear smaller and less valuable.
How we help:
We offer staging guidance and recommend low-cost updates to maximize appeal. A few simple tweaks can lead to stronger offers and faster sales.
Your home won’t sell if no one knows it’s available. Relying solely on free listing sites or hoping word-of-mouth spreads isn’t enough.
How we help:
Our marketing strategy includes:
✅ MLS exposure
✅ Facebook and Instagram ads
✅ YouTube property videos
✅ Email blasts to our database
✅ Targeted promotions to off-island buyers
We don’t wait for buyers—we bring your home to them.
Missed showings = missed opportunities. Some sellers make it difficult for agents and buyers to view the property, which limits exposure.
How we help:
We manage all showings and coordinate appointments that work for your schedule—even if you're off-island. If your home is vacant, we handle everything on your behalf.
Leaky faucets, peeling paint, broken windows—these small issues can lead buyers to believe the home hasn’t been well-maintained. It also gives them negotiating leverage.
How we help:
We walk through your home before listing and create a checklist of affordable repairs that can boost perceived value and reduce buyer objections.
Many homeowners try to save on commission by going FSBO (For Sale By Owner). But in Puerto Rico, that often results in costly legal missteps, limited exposure, and undervalued sales.
How we help:
As a fully licensed team, Puerto Rico Real Estate, PSC:
Handles legal documents and registry matters
Connects you with attorneys, appraisers, and surveyors
Markets to a wide network of buyers
Negotiates for top dollar
Ensures your transaction complies with Puerto Rico real estate law
“I tried selling my house in Cabo Rojo by myself and got zero serious interest. Then I called Puerto Rico Real Estate, PSC. They took new photos, fixed the price, and within 3 weeks I had a full-price offer. It was stress-free and professional from start to finish.”
– Carlos A., Cabo Rojo Seller
We go beyond listing your home—we become your strategic partner in the selling process.
✅ Local experts with island-wide reach
✅ Full-service marketing team
✅ Transparent pricing guidance
✅ Remote support for off-island owners
✅ Responsive, experienced, bilingual agents
✅ Trusted by buyers, sellers, and attorneys across Puerto Rico
✔️ Present your home in the best light
✔️ Price it to attract real buyers
✔️ Avoid costly mistakes
✔️ Maximize your return
✔️ Make the process smooth and stress-free
Whether you're local or live off-island, we’re here to help you sell with confidence. Don’t risk costly mistakes—partner with the experts who know the Puerto Rico market inside and out.
📞 Call us today to schedule your free home evaluation.
Contact Us:
📞 787.244.6364
📧 [email protected]
🌐 www.ThePuertoRicoRealEstate.com
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Your satisfaction guides our every step. Thanks for choosing PRRE. View all.
"Thank you for your service great teamwork I completely appreciate your time and all your effort thanks again"
You were so much help. Thank you for staying on top of things with me.
The closing was straightforward and completed without incident. The buyers were wonderful. Thank you.
The closing was straightforward and completed without incident. The buyers were wonderful. Thank you
I received your listing in email and just wanted to thank you for the EXCELLENT information. You included not only the correct location, but good, quality video/photos, everything. It's not exactly what I need but: A rare thing to get such a quality listing information, just wanted to say thank you.
Everything went smooth and great at closing, you were such a great help in the process. I will refer you to a friend that needs your help. Thanks alot for all you did for me.
Thanks to all of you, super attention, you explained everything very kindly and the Lcda was also super kind. All excellent more than grateful for everything!!
Everything super good, they treated us very well and everything went well with the closing. Everyone was very nice and the Lcda was very kind to us. Thanks to you and your team who treated us very well and never let us go. I will recommend you and hope to call you soon to find a property.
Closing Done, only took an hour.No problems it went smooth. Thanks again for everything! Having a drink to celebrate.
Very Smooth Transaction. Your Team was very supportive and they helped me alot during the transaction.
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