What Is Act 60 and Why It Matters in Real Estate

Act 60, officially known as the Puerto Rico Incentives Code, consolidated several prior tax incentive laws into a single framework designed to attract capital and talent to the island.

For qualifying individuals, Act 60 may offer:

• Preferential tax treatment on certain income

• Incentives for relocating to Puerto Rico

• Long-term residency commitments

These incentives have created real and sustained demand for Puerto Rico real estate — particularly in desirable locations and lifestyle-driven markets.

However, Act 60 does not automatically mean higher prices for every property. Sellers who benefit the most are those who understand how Act 60 buyers think and buy. Puerto Rico Real Estate Sellers Guide

How Act 60 Has Changed Buyer Demand in Puerto Rico

Act 60 has reshaped the buyer pool in several key ways:

1. Increased Off-Island Buyer Activity

Many Act 60 participants relocate from the mainland U.S. and purchase property shortly after arrival. These buyers often:

• Rely heavily on their real estate agent

• Expect transparency and professionalism

• Compare Puerto Rico pricing to U.S. markets

• Focus on lifestyle and long-term value

👉 Related reading:
Selling Your Puerto Rico Property From the U.S. or Abroad: Here’s How We Make It Easy

2. Demand Is Location-Specific

Act 60 demand is strongest in:

• Coastal communities

• Walkable neighborhoods

• Areas with reliable infrastructure

• Properties suited for full-time or long-term living

This means not all properties are affected equally, and pricing must be tailored accordingly.

👉 Related reading:
How to Choose the Right Location in Puerto Rico — From City to Coast to Mountains

3. Buyers Are Sophisticated — Not Reckless

A common myth is that Act 60 buyers “pay anything.” In reality:

• They analyze value carefully

• They expect clean documentation

• They negotiate when pricing is unrealistic

• They walk away from poorly prepared listings

This makes professional representation essential.

What Act 60 Means — and Does NOT Mean — for Sellers

Act 60 creates opportunity, but it also creates risk for sellers who misunderstand it.

What Act 60 DOES Mean

✔ Increased buyer interest in Puerto Rico
✔ More off-island buyers entering the market
✔ Strong demand for well-priced, move-in-ready properties
✔ Opportunity to sell lifestyle-driven homes

What Act 60 Does NOT Mean

✘ Automatic premium pricing
✘ Skipping inspections or due diligence
✘ Ignoring CRIM, Registry, or legal issues
✘ Guaranteed quick sales without strategy

Understanding this difference is where sellers either win or lose value.

Pricing Strategy in an Act 60-Influenced Market

Pricing is the most critical decision a seller makes.

Overpricing based on “Act 60 hype” often leads to:

• Longer time on market

• Price reductions

• Reduced buyer confidence

At Puerto Rico Real Estate, PSC, we price properties based on:

• Real local comparables

• Active competition

• Buyer demand by location

• Property condition and documentation

👉 Related reading:
What Is My Property in Puerto Rico Worth? How to Price It Right

Why Clean Documentation Matters More Than Ever

Act 60 buyers are often relocating permanently and want certainty.

Common deal killers include:

• Title issues

• Missing CRIM certifications

• Registry discrepancies

• Unresolved inheritance or shared ownership

Sellers who prepare early avoid delays and gain leverage.

👉 Related reading:
What Documents Do I Need to Sell My House in Puerto Rico?

Why Selling with Puerto Rico Real Estate, PSC Makes the Difference

Not every agent understands Act 60 — but we do.

1. We Understand Act 60 Buyer Psychology

We know:

• What motivates Act 60 buyers

• What they expect from sellers

• How they evaluate value

• How to position properties to match their goals

This allows us to attract qualified buyers, not just inquiries.

2. True Local Market Expertise

Puerto Rico is not one market — it’s many micro-markets.

We understand:

• Municipality-by-municipality demand

• Coastal vs. inland value differences

• Which areas attract Act 60 buyers

• Which properties need different strategies

👉 Related reading:
Why Hiring a Local Real Estate Expert Is Crucial When Selling Property in Puerto Rico

3. Strategic Marketing for Off-Island Buyers

Our marketing is built for Act 60 and relocation buyers:

• Professional photography and video

• Lifestyle-focused storytelling

• YouTube, Facebook, Instagram, and Google exposure

• SEO-optimized listings for off-island searches

👉 Related reading:
Our Proven Marketing Plan to Sell Your Puerto Rico Property Fast and for Top Dollar

4. Seamless Selling for Sellers Anywhere

Many of our clients live off-island. We manage:

• Inspections and appraisals

• Attorney and notary coordination

• CRIM and Registry documentation

• Communication from listing to closing

👉 Related reading:
Selling Your Puerto Rico Property From the U.S. or Abroad: Here’s How We Make It Easy

5. Skilled Negotiation in Tax-Driven Transactions

Act 60 buyers are strategic negotiators.

We protect sellers by:

• Vetting buyers properly

• Managing inspection requests

• Protecting timelines and deposits

• Avoiding unnecessary concessions

👉 Related reading:
How Do I Navigate Buyer Negotiations When Selling Property in Puerto Rico?

Should You Time Your Sale Around Act 60 Demand?

While Act 60 continues to attract buyers, timing alone is not enough.

The best sellers:

• Prepare documentation early

• Price realistically

• Work with knowledgeable professionals

• Understand their target buyer

Act 60 is a tool — not a guarantee.

The Bottom Line for Puerto Rico Property Sellers

Act 60 has created real opportunity for sellers — but only for those who:

• Understand how it affects buyer behavior

• Price strategically

• Prepare legally and logistically

• Choose the right real estate partner

At Puerto Rico Real Estate, PSC, we help sellers leverage tax-driven demand without falling into common traps.

Complete Guide to Selling Property in Puerto Rico

Company Contact Information

Puerto Rico Real Estate, PSC
📞 787-244-6364
📧 [email protected]
🌐 www.ThePuertoRicoRealEstate.com

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